White hat seo is frank and clear the suggests, streams exposed. It’s a
fair way, using the guidelines issued with the major search engine
optimization provided. It is the opposite of black hat seo.
White hat SEO has been believed as the best seo practices, it is to
avoid all risk in the case of the operation, while avoiding the issue of
search engine guidelines with any conflict, and it is also seoer
practitioners for the highest ethical standards.
Significance
White hat seo is concerned about long-term interests, may be 2-3
years or longer after the time required for the effect is more stable.
If you insist on not cheating, adhere to a few years, no accident, then
your site should be able to get good traffic and ranking, and will have a
profit point. And subsequent dependence on search engines smaller.
Long-term interests of all development proposals or through white hat
SEO tactics.
Use “white hat” optimization technology to go after the site’s ranking,
without fear of being punished by search engines, ranking lasting or
even forever. Even if suddenly one day the search engine ranking
algorithm to adjust the site’s ranking is relatively stable. Choose
white hat SEO services business; most of the focus on long-term
interests, concerned about three years, five years after the Web site
can bring profit to the company. Site construction has been completed;
the traffic through the search engine will be a steady stream. As long
as the proper site maintenance, site popularity and sales will gradually
enlarge, use the site in the SEO advantages, the use of two to three
years to gradually gain market share.
Difference between Black hat SEO and white hat SEO
Black Hat SEO
is used to optimize the way search engines ban sites that affect search
engine rankings for websites reasonable and fair. At the same time
because the search engine algorithm changes will face punishment.
White hat SEO
Using seo thinking, optimize website, to improve the users’ experience,
rational and other sites connected. So that the site in search engine
rankings improve.
White hat seo is concerned about long-term interests, the need for a long time, but the effect was stable.
SEO Black Hat Features
Standing on black hat SEO point of view, they also have their
reasons. Because most of the black hat SEO is to use the program, they
set up hundreds of thousands of tens of thousands of pages of a web
page, effortlessly, just put out their spiders crawling on it. Even
their website a few months to be punished, he may have earned tens of
thousands of dollars a thousand. For him, the return on investment is
still quite high.
The position of standing on the white hat SEO, this long line to fish
out a strategy, even if it is correct, some people are unwilling to do
so. Carefully building a website, sometimes it is a very silly thing.
You write content, do the investigation, to do traffic analysis, to
analyze user browsing paths, and users to communicate.
Black hat SEO is much easier to do. Buy a domain name, you can even use
the free web hosting, domain names are even saved. Program opened, put
Adsense code to other message or blog to leave some of the words (these
messages may also be generated automatically), then waiting to receive a
check.
Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
Sunday, October 2, 2011
SEO Study
SEO (Search Engine Optimization), is a popular
network marketing, the main purpose is to increase the exposure of
specific keywords to increase website traffic, thereby increasing sales
opportunities. It includes site SEO and out site SEO, the main work of
SEO is to understand how the various search engines crawl the Internet
page, how to index and how to determine their impact on a particular
keyword search results ranking and other techniques to the optimization
of web pages related to improving search engine rankings, increasing
site traffic, and ultimately enhance the site’s ability to sell or
promote the ability of the technology.
Easily indexed by search engines through the use of reasonable means to make the site suitable for the basic elements of the principles of search engine retrieval and user-friendly (Search Engine Friendly), and thus more easily indexed by search engines and prioritize subordinate SEM (Internet Marketing) . Understand this: the search engine rankings by summing up the rules, be reasonable to optimize the site to make your site in Google’s ranking improved to let the search engines brings you to customers. Deep understanding is: The SEO based search engine such as marketing idea for the website to provide eco-style self-marketing solution that allows website holds a leading position in the business, resulting in brand benefits.
A site friendly to search engine should be easy to retrieve information, and allow users to retrieve information returns looking attractive, so as to achieve the purpose of search engine marketing. To illustrate which site is friendly to search engine, we can value these features: Extensive use of pictures or pages with Rich Media and Flash, no text information can be retrieved; and the most basic SEO are articles SEO and images SEO.
What’s more:
* No title for the pages, no valid key words;
* The pages are of less key words;
* Navigation system that search engines “cannot read”;
* A large number of dynamic pages so that search engines could not be retrieved;
* Not backlinks from the sites that have been approved by search engine already;
* Web site flooded with spamming contents, such as the “transition page”, “doorway” pages, text color and background are of the same color.
Off Page Optimization, it can be known as a search engine technology
outside from the website, the impact of these external factors are
beyond the control of the site itself. The most useful of the most
powerful external factor is backlink. There is no doubt that
backlink play an important role for a site to get good ranking in the
search engine results pages.
So how to generate high-quality backlinks?
1. high-quality content produce high-quality backlinks, the best way to get backlinks is to write quality content, your article will be promoted by readers if they like it.
2. Do link exchange with your partner each other. And link with related sites.
3. Categories Submission
Submit your site to the DMOZ directory, yahoo directory, ODP catalog directory sites, etc.
4. Social Bookmarks
Add your site to social bookmarking sites like digg, stumbleupon, delicious, etc. Here is a list for Social bookmarking sites.
5, Use Blog
One of the most effective way to get backlinks is publishing blogs.
6, Forum post and signature
Write original thread in the forums with links in, insert a url with the signature.
7, Buy high quality links
Do not recommend this method, the search engine will give a punishment.
8, Do SEM \ SEO with business partners.
1, Structure of the site’s inner links
Try to change the original links of the flash and images, and links to the plain text links.
2, The reposition of the title
It is necessary to include keywords to optimize in the title, the page titles should be the unique ones, at least they should be displaying like “keywords – Home Page – a simple description with keyword” . Once it is set up you do not change them any longer.
3, Each page contains keywords and keep with certain Density
When you have finished the restructure of the content, submit the page to search engines at once in order to be recorded(keywornds and the new discription) as soon as possible.
4,Small adjustment for the structure
Assuming a lot of flash and images included in the main page, which are not good for rankings in search engine, so it is better to add some columns respectively, such as the company profile, main product with keywords and the company’s keyword list, and add url to the columns.
Of course, the best way is to use the news system with keywords to update main products. You can lead a link from the home page to a certain page with keywords. This page contains a description of the company’s product. It is a structure to form a network for a company’s website.
5, Resource application
After the structure of adjustment , you can use some external ways to promote your site. Firstly creat a blog for example blogspot, the subdomain should be related to use the company’s key products, display the information of the company, with the company Web site link in, Google robot will access the site soon. There is also a tip: visit other users bloggers via your blog randomly, in order to obtain a return visit, so the spider will reach better results. Tip: to increase traffic, leave a link the their blogs if they have shout box or available comment features.
Easily indexed by search engines through the use of reasonable means to make the site suitable for the basic elements of the principles of search engine retrieval and user-friendly (Search Engine Friendly), and thus more easily indexed by search engines and prioritize subordinate SEM (Internet Marketing) . Understand this: the search engine rankings by summing up the rules, be reasonable to optimize the site to make your site in Google’s ranking improved to let the search engines brings you to customers. Deep understanding is: The SEO based search engine such as marketing idea for the website to provide eco-style self-marketing solution that allows website holds a leading position in the business, resulting in brand benefits.
A site friendly to search engine should be easy to retrieve information, and allow users to retrieve information returns looking attractive, so as to achieve the purpose of search engine marketing. To illustrate which site is friendly to search engine, we can value these features: Extensive use of pictures or pages with Rich Media and Flash, no text information can be retrieved; and the most basic SEO are articles SEO and images SEO.
What’s more:
* No title for the pages, no valid key words;
* The pages are of less key words;
* Navigation system that search engines “cannot read”;
* A large number of dynamic pages so that search engines could not be retrieved;
* Not backlinks from the sites that have been approved by search engine already;
* Web site flooded with spamming contents, such as the “transition page”, “doorway” pages, text color and background are of the same color.
Off Page Optimization
So how to generate high-quality backlinks?
1. high-quality content produce high-quality backlinks, the best way to get backlinks is to write quality content, your article will be promoted by readers if they like it.
2. Do link exchange with your partner each other. And link with related sites.
3. Categories Submission
Submit your site to the DMOZ directory, yahoo directory, ODP catalog directory sites, etc.
4. Social Bookmarks
Add your site to social bookmarking sites like digg, stumbleupon, delicious, etc. Here is a list for Social bookmarking sites.
5, Use Blog
One of the most effective way to get backlinks is publishing blogs.
6, Forum post and signature
Write original thread in the forums with links in, insert a url with the signature.
7, Buy high quality links
Do not recommend this method, the search engine will give a punishment.
8, Do SEM \ SEO with business partners.
On Page Optimization
To improve ranking, work hard is necessary, SEO is a systematic project, which requires a lot of collection and try. On Page Optimization contains the following main aspects:1, Structure of the site’s inner links
Try to change the original links of the flash and images, and links to the plain text links.
2, The reposition of the title
It is necessary to include keywords to optimize in the title, the page titles should be the unique ones, at least they should be displaying like “keywords – Home Page – a simple description with keyword” . Once it is set up you do not change them any longer.
3, Each page contains keywords and keep with certain Density
When you have finished the restructure of the content, submit the page to search engines at once in order to be recorded(keywornds and the new discription) as soon as possible.
4,Small adjustment for the structure
Assuming a lot of flash and images included in the main page, which are not good for rankings in search engine, so it is better to add some columns respectively, such as the company profile, main product with keywords and the company’s keyword list, and add url to the columns.
Of course, the best way is to use the news system with keywords to update main products. You can lead a link from the home page to a certain page with keywords. This page contains a description of the company’s product. It is a structure to form a network for a company’s website.
5, Resource application
After the structure of adjustment , you can use some external ways to promote your site. Firstly creat a blog for example blogspot, the subdomain should be related to use the company’s key products, display the information of the company, with the company Web site link in, Google robot will access the site soon. There is also a tip: visit other users bloggers via your blog randomly, in order to obtain a return visit, so the spider will reach better results. Tip: to increase traffic, leave a link the their blogs if they have shout box or available comment features.
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